Golf hasn’t been turned upside down overnight, but over the last few years it has been quietly reshaping itself.
The change isn’t loud or forced. It’s coming from who is showing up, how they are playing and what they expect from the game.
Since 2019, golf has grown and women have been central to that shift.
This isn’t a temporary post-pandemic spike. It’s a rebalancing of the sport and it’s long overdue.
The numbers back it up
In the US alone, nearly eight million women and girls were playing on-course golf in 2024, the highest figure ever recorded.
Since 2019, female participation has increased by around 2.3 million players, a rise of more than forty percent. Women now make up roughly twenty-eight percent of all on-course golfers, also the highest share the sport has seen.
What matters most is where that growth is coming from.
Women and girls have driven around sixty percent of the net increase in golf participation since 2019. They aren’t catching up to the sport, they are carrying it forward.
These figures are drawn from participation research published by the National Golf Foundation, which has tracked sustained growth in women’s golf over the past five years.
A Different Way of Playing
The rise in women’s golf hasn’t happened in isolation. It’s part of a wider shift in how golf fits into modern life.
More flexible formats, shorter rounds, driving ranges, simulators and social ways to play have opened the door to people who might never have seen themselves in the game before.
Globally, golf participation has now passed one hundred million players, with women making up a growing share of that total.
In some regions, women account for close to half of participants in non-traditional formats and around a third of adult participation overall.
This broader picture is reflected in participation data published by The R&A, which points to long-term growth rather than a short-lived surge.
What I’m Seeing on the Course
Beyond the data, there’s a cultural shift happening that’s harder to measure but easy to recognise.
Golf is becoming more expressive, more confident and more individual, and women are right at the heart of that change.
I see women turning up with presence, playing boldly and dressing in a way that feels like them rather than trying to blend in.
There’s less self-consciousness and less sense of needing to fit into someone else’s idea of what a golfer should look like. The atmosphere feels lighter, more assured and more modern because of it.
Why FAMARA Exists
That shift is why I started FAMARA.
It’s a women’s golf clothing brand created because I wanted women to feel comfortable, confident and themselves on the course.
Not dressed to disappear.
Not dressed as an afterthought.
Just dressed in a way that feels right.
Why This Matters
When women become a bigger part of the game, everything around it changes.
Expectations shift. Design matters more. Comfort and confidence stop being optional extras and become part of the experience.
Women’s golf is no longer a niche within the sport. It’s shaping how golf looks, feels and grows.
That creates space for brands, clubs and communities that understand women as players in their own right, not an add-on to a traditional model.
A Game Moving Forward
Women aren’t waiting to be invited into golf anymore. They’re shaping it through participation, confidence and visibility.
The result is a sport that feels more open, more expressive and more connected to the people who play it.
