FAMARA began as a quiet idea that began to grow after I started to play golf.
I found myself playing golf surrounded by women who felt they had to blend in to fit in.
Safe colours. Safe cuts. Safe choices.
Golf fashion was apparently practical, but rarely empowering — and I thought, “surely it doesn’t have to be this way.”
FAMARA was born as a fusion of my art, my vision for golf fashion, and my determination that a woman should turn heads and stand out on the fairway. I never wanted FAMARA to be just another clothing brand — I wanted it to be a mindset.
I’m passionate that women deserve to feel confident, expressive, and beautiful while doing something they love.
We design apparel that is bold yet wearable, high-performance yet feminine. Art worth wearing. Pieces that pull compliments and exude confidence.
What fuels me is the vision of women stepping onto the tee feeling seen — regardless of age, size, or handicap.
Our prints begin as my artwork and are then translated into performance golfwear.
Every collection is intentionally limited; only 100 pieces of each item in a colourway — worldwide.
When you wear FAMARA, you’re not wearing mass-produced fabric; you’re wearing art.
Like an artist painting a single canvas, our limited editions mean that when you wear FAMARA you’re one in 15.5 million women golfers who will ever own that piece. Who doesn’t want that?!
We’re carving out space for women in a sport that has long overlooked the need for us to feel feminine — not forced to blend in through only having the choice of wearing navy, grey, and black.
This is just the beginning. We’re building more than clothing; we’re building confidence, community, and culture within women’s golf.
Because the future of golf is female. And she deserves something beautiful to wear while she lives it.
I’m humbled every time a woman chooses FAMARA. Thank you.
