Famara icon

The FAMARA Story

Be the woman that makes other women want to up their game.

The Inspiration

Over the last two years, FAMARA has established itself as a leading sportswear brand residing at the forefront of ladies golf wear. Our HQ is in Southern England where we create timeless designs for women that have a passion for style and adventure. FAMARA Ltd was founded with the intention to design ladies golf wear that linked traditional feminine styles with sustainable performance fabrics and designs inspired by contemporary artwork.
vintage photograph of mother playing golf
The fusion of vintage golf styles with contemporary art designs.

Humble beginnings

The FAMARA team strive to entwine the glorious heritage of traditional ladies golf wear with the advantage of modern performance fabric. The vintage photograph of her mother playing golf in a Jean Muir belted cardigan, long pleated skirt, stylish brogues and a headscarf, inspired Liz to explore the fusion of vintage and contemporary designs, and pour colour and femininity onto the fairways.

The Vision

With a strong ethos for women supporting and naturally inspiring each other, FAMARA collections are designed by women for women. The Golf and Active wear collections are timeless and suit women of all ages, shapes and sizes. The cut and style of the garments flatter the wonderful curves that make up a woman.

The Brand

Named after Famara beach in Lanzarote, our elite golf and active wear takes inspiration from it’s beauty and popularity for water sports, running and yoga. Women that surf Famara beach are women that inspire others through their determination to push the boundaries and led to our “Be The Woman” strap line.

FAMARA collections are bold, beautiful, functional, feminine, individual and inspirational.

This is FAMARA.

Feminine & functional

Our Core collections use recycled breathable moisture wicking fabric, individually sourced to meet our requirements. Seeking always to create feminine collar designs, and colourful prints, they fuse traditional classic styles with performance and sustainable fabrics. Working with our community we produce two “FAMARA” collections every year, and one Limited Edition “FAMARA Signature” collection.
woman playing golf wearing long sleeve famara shirt and skirt

Golf collection

Our Golf wear collections aim for feminine flattering styles and bold prints in traditional colour-ways. Each story carries a hint of art, whether bold, or discreetly hidden in the folds of the garment.

Active collection

Our activewear is applauded for the structured yet buttery feel of the leggings. Available in four lengths featuring a high line flattering waistband that is timeless.

From Liz

“I’m a keen golfer myself and have always been so disappointed by the lack of women’s golf clothing. Even the limited collections that I could find, didn’t fill me with excitement when I tried them on!  After the successful launch of FAMARA activewear, it was the natural next step to turn my attention to golf clothing. I’m delighted with the results and hope that my fellow lady golfers are too!”
famara founder
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24th – 27th January 2023

Register to visit us at PGA Orlando 2023

We’d love to meet you at the show and talk through our collections. Drop you details here and we’ll be in touch to make an appointment.