Who we are
We are FAMARA, a contemporary British brand shaped by a love of art, movement, and the spirit of modern women’s golf. Born in the UK and inspired by the colours and textures of the Lanzarote, FAMARA creates art-led apparel designed to bring confidence, individuality, and style to the fairways.
What began as a creative pursuit — transforming original artwork into functional performance wear — has grown into a distinctive brand recognised for its quality, personality, and unmistakable aesthetic. Today, FAMARA continues to evolve with a clear purpose: to offer women clothing that feels considered, unique, and beautifully crafted.
Our Style
Our style is defined by artistic expression, luxurious and female led design, and a quiet confidence. Each collection begins with original artwork, translated into thoughtful colourways that feel unique, feminine, and unmistakably FAMARA. We create clothing that moves gracefully between sport and lifestyle — designed for performance, yet stylish beyond the course.
FAMARA garments are intentionally produced in limited numbers — just 100 pieces per colourway are distributed worldwide — preserving a sense of individuality and exclusivity. Wearing one of our products, means you are one of only 100 women to have it in your wardrobe. Now that's something. This approach ensures each piece feels personal and rare, much like the artwork it originates from.
FAMARA Craftsmanship
Craftsmanship is at the centre of everything we create. Our process begins in Wiltshire with thoughtful design, attention to detail and a commitment to longevity. We create pieces that look beautiful, feel luxurious, and stand up to the demands of an active lifestyle.
We work closely with our skilled production partners who share our values for quality, precision, and responsibility. From fabric sourcing to finishing details, each garment is made with care, intention, and respect for the artistry behind it.
The result is clothing that is as considered as the artwork it comes from.
Our Journey
As women’s golf expanded globally, so did we. With growing demand from the United States, we established FAMARA Inc. and opened American warehousing, allowing us to serve our community with the service and care they deserve. This international step reflects our belief that confidence and individuality resonate with women everywhere.
A meaningful milestone in our story has been the addition of my middle daughter Molly to the team, and our latest team member Charlotte. Their fresh perspective, operational skills, digital and creative prowess and and instinctive understanding of business has strengthened the brand’s vision. Together, we continue to shape FAMARA with our shared passion for design, quality, and authenticity.
Our Community
FAMARA is built around women in sport: their stories, their lifestyles, their desire to feel both confident and comfortable. We listen closely to our customers — their needs, their ideas, their experiences — and we design with them in mind. Every collection reflects this ongoing conversation, balancing functionality with a sense of individuality and artistic flair.
Our Presence
From our beginnings in the UK to our expansion into Canada,Europe the United States and more recently Australia, FAMARA continues to grow while remaining true to its artistic heritage. Our online community thrives worldwide, with stockists and partners who share our passion for quality and identity-driven design.
Every interaction — whether in person or online — aims to feel personal, welcoming, and considered. We take pride in offering an experience that reflects our values: creativity, individuality, and understated luxury.
What they say
“I love stepping onto the fairway wearing FAMARA. The designs give me confidence and express my personality and every piece feels special, stylish, functional, and unique. I would tell all my friends, but I don't want them to copy me!”
"Fab quality and beautiful fabric - really impressed. I don't play golf, but like a skort for long distance walking when it is hot!
Really comfortable and true to size"
"I've had my Famara Leggings for several years now and receive lovely compliments. They feel so lovely against my skin. Unbelievably comfortable. They're my trademark look at Park Runs ❤️. Highly recommend Famara."
What Our Founder says
"FAMARA began with a simple idea: to blend art with performance and create clothing that recognises individuality. We wanted women to feel confident, expressive, and entirely themselves. whether on the course or off it.
FAMARA continues to grow, but our purpose remains the same: thoughtful design, artistic identity, and a community of women who value style and luxury.”
Elizabeth Harwood, Founder, FAMARA.
