Art Worth Wearing
Confident, art-led performance wear for women who play and live with style.
About FAMARA
MARA is a contemporary British brand creating art-led performance apparel for women who want to feel confident, expressive and entirely themselves.
Born in the UK and inspired by the colours and textures of Lanzarote, FAMARA began as a creative pursuit — transforming original artwork into beautifully crafted performance wear.
Our Philosophy
Each FAMARA collection begins as a piece of art.
That artwork is translated into colour, print and silhouette — designed to flatter women’s bodies and feel confident to wear. Our designs are bold yet wearable, expressive yet considered and never adapted from menswear.
Women shouldn’t have to blend in to belong.
Designed in the UK by women who play golf — for women who want flattering, feminine fits
Bold, art-inspired colours and prints created to stand apart from traditional golfwear
Limited-run designs — just 100 of each style, so no two fairways look the same
Limited Edition — and Why It Matters
FAMARA was never meant to be mass-produced.
Like a numbered art print, every design is created in limited runs of just 100 pieces per colourway worldwide. It’s intentional. It keeps each piece personal, rare and meaningful and ensures you’re unlikely to see someone dressed exactly the same on the course.
Craftsmanship
Everything starts in Wiltshire, where we focus on the small details — how a fabric feels, how it wears over time, and how the artwork translates onto the fabric. We work with trusted production partners who share our standards for quality and care, from fabric sourcing through to the final finish.
The aim is simple: clothing that looks beautiful, feels good to wear and lasts.
Our Journey
As women’s golf has grown, so has FAMARA — from the UK to the US, Canada, Europe and Australia.
A meaningful milestone in our story has been the addition of my middle daughter Molly to the team and our latest team member Charlotte. Their perspective, energy and instinct continue to shape FAMARA’s future, while staying true to the values it began with.
Along the way, FAMARA has been recognised within the industry. We were finalists for Brand of the Year at the Women in Golf Awards in both 2024 and 2025 and several of our pieces have been highlighted by editors, including our A-line skorts, pedal pushers and sheer long sleeve tops.
These styles have featured in Best Women’s Golf Clothes round-ups, including Editors’ Choice – Golf Monthly (2024) and Best Skort – Golf Monthly (2022) — recognition we’re genuinely proud of.
Let customers speak for us
Very comfortable and attractive!
Lovely brights colours. We have bought one each forour ladies golfing trip next year.
Lovely fabric and unique design. Fit perfectly
Perfect fit and beautiful quality.
Great bright pink top. Just love for golf.
Very flattering golf dress and good quality material
Lovely colours and fabric.
Fab quality and beautiful fabric - really impressed. I don't play golf, but like a skort for long distance walking when it is hot!
Really comfortable and true to size
Great quality golf shirt with unusual vibrant colours
Lovely colours and fabric. Have had lots of compliments
Original artwork , matches my skort and fun to wear
Love my new top. Have had lots of compliments on the golf course. Good fit and lovely material.
“FAMARA began with a simple idea: to blend art with performance and create clothing that recognises individuality.”
— Elizabeth Harwood, Founder
Art Worth Wearing — for women who want to feel confident, expressive and entirely themselves.