FAMARA
NEWS
Golf is changing, women are leading it.
Golf is changing, and women are leading that shift. Since 2019, female participation has grown at a record pace, reshaping not just who plays the...
The FAMARA Story
FAMARA is built around women in sport: their stories, their lifestyles, their desire to feel both confident and comfortable.Β This is our story.Β
LIMITED Edition and why it matters.
Why limited edition really matters. Discover how FAMARA creates wearable art in runs of just 100 piecesβdesigned for women who refuse to blend in.
Art Worth Wearing - The FAMARA vision
Golf fashion was apparently practical, but rarely empowering β and I thought, βsurely it doesnβt have to be this way.β
The Pink Paradox
Empowerment is about inclusion, not elimination. Wear what makes you feel unstoppable.
The Birdies Golf Shop Has Landed in Wiltshire
OnΒ 15th October 2025, The Birdies Golf Shop officially opened its doors in Wiltshire and the ladies who attended the launch couldnβt be more excited! As...
FAMARA Shortlisted for Brand of the Year at the Women in Golf Awards 2025
Weβre thrilled to share that for the second year running FAMARA Golf has been shortlisted as a finalist for Brand of the Year at the...
The Art of Balance: Autumn with Anemone
Why Anemone Is the Perfect Autumn Golf Print As the seasons shift, Anemone captures the richness of late blooms. Deep florals and painterly details bring...
The Colour Guide to Womenβs Golf Clothing: Style, Psychology and Seasonal Trends
At FAMARA, we believe womenβs golf clothing should be expressive, feminine and high performing. Each of our collections is built around distinctive colours, flattering silhouettes...
Behind the Seams: How Pro Shops Stay Stocked with Style
When you walk into a beautifully curated pro shop and see a rail of fresh, seasonal golf apparelβjust your size, just your styleβitβs easy to...
FAMARA Partners with Fling Golf for the 2025 Britainβs Cup
Weβre proud to share that FAMARA partnered with the fast-growing sport of Fling Golf this June, sponsoring and outfitting both Team USA and Team Europe...
Golf Monthly Features FAMARA Again
Another proud moment for the FAMARA teamβGolf Monthly has featured us with some wonderful words! The article, titled βThe Golf Brand Inspired By Wild Winds...
FAMARAβs Anenome Dress Makes the Editors Choice List
OurΒ Anenome Dress has been spotlighted in Golf Monthly!The dress praised for itsΒ flattering feminine silhouette and soft-stretch fabric. ''Its length means that it's easy to transfer...
New for 2025: Introducing the FAMARA Seasonal Collections
Spring has arrived β and with it, a fresh wave of colour, creativity and inspiration from FAMARA. Our 2025 collections are here, featuring four distinctive...
Returning To Our Roots: Lanzarote Lifestyle Shoot
Our founder, Liz, lived on the island of Lanzarote for many years, its striking landscapes became a constant source of inspiration in her work as...
FAMARA Shines at the 2025 PGA Show in Orlando
As featured inΒ The Golf Wire, January 2025: FAMARA Gears Up for 4th Appearance at PGA Show Orlando 2025 FAMARA is proud to return to the...
Women in Golf Awards
The Women in Golf Awards is a prominent annual event that acknowledges the vital contributions women make across the golf industry, honouring both historical achievements...
How to avoid Unsolicited Advice!
Weβve all been there standing on the driving range, working on our swing, when suddenly a stranger strolls over to offer their βexpertβ advice. While...
"Don't Get Caught with Your Pants Down": The Golf Trousers Showdown
When it comes to choosing trouser length, there are a few options from the leading womenβs golf brands emerging this season! Pedal Pushers or Clam...
Celebrating Independence: What It Means to Me as an Entrepreneur
This week, many of our lovely customers will be celebrating Independence day in the US where itβs a time of reflection, gratitude, and a renewed...
FAMARA Prepares to Dazzle at PGA Buying Summit 2024 with new art-inspired collections
Article originally from The Golf Wire. LONDON βΒ FAMARA Golf, Londonβs trailblazing golf apparel brand, is set to make its PGA Buying Summit debut in Frisco,...
The Rise of Resort Wear - Why Resort Wear is Taking Over Golf Fashion
What to wear at the resort? In recent years, theΒ golf apparel landscape has seen a significant shift with the rise of "Resort Wear," a term...
FAMARA Announces Sponsorship of FlingGolf UK
FAMARA is proud to announce its sponsorship of FlingGolf UK, a revolutionary new sport shaking up the traditional golf landscape. This exciting partnership brings together...
Golf Monthly Reviews Our Sheer Sleeve Shirt
Weβre thrilled to share that Golf Monthly featured FAMARAβs Sheer Sleeve Golf Shirt in their recent product review!Β Praised for its innovative design, flattering fit and...
Year 3 - Reflection
OurΒ third year in business started a few weeks ago andΒ it's given me time to reflect and plan for this pivotal year ahead.Β ThisΒ particular business idea...
The daily practice of Mindfulness
Sit for just two minutes. This will seem ridiculously easy, to just meditate for two minutes. Thatβs perfect. Start with just two minutes a day...
What's in a name? - Pause & Reflect
I was wondering whether it seems curious, to our customers, that our leggings each have individual names? Not described as 'the pink pattern" or "the...
What's all the fuss about a white tee?
SO what's the fuss about a white tee shirt? My #wardrobestaple, and the outfit most people expect to see me in, has always been a...
Choosing your Activewear Brand
With so many brands of ladies activewear available on the market, what do you choose? There are a number of upcoming UK brands making an...
The Beginning
We were asked recently 'Why did you choose the brand name FAMARA'? Β We love telling this story! Β In 2016 I came across aΒ self...